{"id":1577,"date":"2024-05-02T21:58:51","date_gmt":"2024-05-02T21:58:51","guid":{"rendered":"https:\/\/guivasques.com\/?post_type=portfolio&#038;p=1577"},"modified":"2024-05-20T20:18:40","modified_gmt":"2024-05-20T20:18:40","slug":"waygo-rebranding","status":"publish","type":"portfolio","link":"https:\/\/guivasques.com\/?portfolio=waygo-rebranding","title":{"rendered":"WayGo! &#8211; Rebranding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;1579&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Problem \ud83d\ude97&#8221; desc=&#8221;IM Group wanted to rebrand its car-rental services to remain relevant in today&#8217;s market and rival modern brands. The company&#8217;s most significant advantage was its proximity to the airport, offering a shuttle service to pick up clients on arrival and take them straight to their vehicles. Despite this warm and welcoming hospitality, the brand needed to appeal more to its target: Millennials and Digital Nomads.&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Solution \ud83d\ude98&#8221; desc=&#8221;This rebranding process was an opportunity to transform a car rental brand into a smart mobility company headed for the future named: &#8220;WayGo!&#8220;<br \/>\nThe result was a young and dynamic brand identity that simplified the intimidating task of renting a car in a foreign country.&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][kraft_button btn_text=&#8221;WayGo! Website&#8221; button_font_size=&#8221;15px&#8221; button_padding_top_bottom=&#8221;15px&#8221; button_padding_left_right=&#8221;30px&#8221; button_bg_color=&#8221;#333333&#8243; btn_link=&#8221;url:https%3A%2F%2Fwww.waygo.pt%2F|target:_blank&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":1580,"template":"","portfolio_category":[36,40],"portfolio_tag":[21,29],"class_list":["post-1577","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-digital","portfolio_category-outdoor","portfolio_tag-creative","portfolio_tag-soft"],"_links":{"self":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1577\/revisions"}],"predecessor-version":[{"id":1624,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1577\/revisions\/1624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/media\/1580"}],"wp:attachment":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1577"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1577"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=1577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}