{"id":1606,"date":"2024-05-04T22:30:43","date_gmt":"2024-05-04T22:30:43","guid":{"rendered":"https:\/\/guivasques.com\/?post_type=portfolio&#038;p=1606"},"modified":"2024-05-21T23:31:49","modified_gmt":"2024-05-21T23:31:49","slug":"del-monte-plantains","status":"publish","type":"portfolio","link":"https:\/\/guivasques.com\/?portfolio=del-monte-plantains","title":{"rendered":"Del Monte Plantains"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;1607&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Problem \ud83d\udcc9&#8221; desc=&#8221;Bananas are Del Monte&#8217;s flagship product. So, when they started selling Plantains in the USA, consumers were confused. Market research showed that many were unfamiliar with Plantains, often mistaking them for rotten or unusual Bananas. &#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Strategy \ud83e\uddd1\u200d\ud83c\udf73&#8221; desc=&#8221;Unlike Bananas, Plantains are very tough and not suitable for eating raw. So we wanted our communication to focus on two key points. First, Plantains look like Bananas but they\u2019re not. Second, they\u2019re supposed to be cooked. &#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Solution \ud83c\udf4c&#8221; desc=&#8221;Under the umbrella concept &#8220;Looks Bananas, Cooks Delicious,&#8220; we developed a fresh social media campaign that educated American consumers about plantains and sparked interest in the fruit, introducing it as a new and exotic cooking ingredient.&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":1609,"template":"","portfolio_category":[36,41],"portfolio_tag":[21,29],"class_list":["post-1606","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-digital","portfolio_category-social-media","portfolio_tag-creative","portfolio_tag-soft"],"_links":{"self":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":3,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1606\/revisions"}],"predecessor-version":[{"id":1634,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1606\/revisions\/1634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/media\/1609"}],"wp:attachment":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1606"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1606"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=1606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}