{"id":1677,"date":"2024-03-08T22:38:44","date_gmt":"2024-03-08T22:38:44","guid":{"rendered":"https:\/\/guivasques.com\/?post_type=portfolio&#038;p=1677"},"modified":"2025-08-18T14:57:22","modified_gmt":"2025-08-18T14:57:22","slug":"galphotspot","status":"publish","type":"portfolio","link":"https:\/\/guivasques.com\/?portfolio=galphotspot","title":{"rendered":"Galp Hotspot"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;1718&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Problem \u2744\ufe0f&#8221; desc=&#8221;Although Galp\u2019s Hotspot heater is one of the most popular in Portugal, it\u2019s also one of the pricier ones. Without a discount or tech upgrade to advertise, the challenge was creating a winter campaign that would retain sales against cheaper alternatives.&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Insight \ud83e\udd76&#8221; desc=&#8221;When we\u2019re cold, we shiver and our teeth chatter. If we could establish a strong connection between this feeling and Galp\u2019s Hotspot, it would be the first thing consumers would be reminded of when they feel cold.&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Solution \ud83d\udd25&#8221; desc=&#8221;We used the onomatopoeic sounds from teeth chattering to craft distinctive copy that would stand out from the competition. The outcome is a visually striking campaign positioning Galp\u2019s Hotspot as the \u201cHeater that makes the cold shiver\u201d.&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":1688,"template":"","portfolio_category":[40],"portfolio_tag":[],"class_list":["post-1677","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-outdoor"],"_links":{"self":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1677\/revisions"}],"predecessor-version":[{"id":1687,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1677\/revisions\/1687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/media\/1688"}],"wp:attachment":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1677"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1677"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=1677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}