{"id":1934,"date":"2024-01-01T04:44:24","date_gmt":"2024-01-01T04:44:24","guid":{"rendered":"https:\/\/guivasques.com\/?post_type=portfolio&#038;p=1934"},"modified":"2025-11-27T18:02:54","modified_gmt":"2025-11-27T18:02:54","slug":"galp-x-ola-a-chave-para-o-gelado","status":"publish","type":"portfolio","link":"https:\/\/guivasques.com\/?portfolio=galp-x-ola-a-chave-para-o-gelado","title":{"rendered":"Galp x OLA &#8211; A chave para o gelado"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;1935&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Challenge \ud83c\udf66&#8221; desc=&#8221;Every year, Galp and Ola (a.k.a Frigo, a.k.a Walls) partner up around summer time with a nice offer: buy a premium car wash at Galp, get a free Ola ice cream. Because Ola is such a strong love brand, Galp challenged us to create an ad for a car wash, without using a car. &#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column css_animation=&#8221;none&#8221;][kraft_content_box heading_font_weight=&#8221;700&#8243; heading=&#8221;Insight \ud83d\udd11&#8221; desc=&#8221;Wood stick Ice creams kind of resemble car keys. And in this promotion \u201cthe key\u201d to a free ice cream was getting your car washed. Once we stumbled onto to this visual connection, we knew we were onto something. &#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;fadeIn&#8221;][vc_column][kraft_content_box heading=&#8221;Solution \ud83c\udf68&#8221; desc=&#8221;First, we experimented with Midjourney A.I to visualize the concept. Then, we used that as a guide to develop a 3D model. Finally, the Art Director made the Ice Keys look delicious and I slapped a headline onto it that explained the promotion. &#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":1941,"template":"","portfolio_category":[40],"portfolio_tag":[],"class_list":["post-1934","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-outdoor"],"_links":{"self":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":1,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1934\/revisions"}],"predecessor-version":[{"id":1940,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1934\/revisions\/1940"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/media\/1941"}],"wp:attachment":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1934"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1934"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=1934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}