{"id":1974,"date":"2024-01-01T04:47:54","date_gmt":"2024-01-01T04:47:54","guid":{"rendered":"https:\/\/guivasques.com\/?post_type=portfolio&#038;p=1974"},"modified":"2025-11-27T17:58:12","modified_gmt":"2025-11-27T17:58:12","slug":"piggybank","status":"publish","type":"portfolio","link":"https:\/\/guivasques.com\/?portfolio=piggybank","title":{"rendered":"Piggybank"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221;][vc_empty_space height=&#8221;25&#8243;][vc_single_image image=&#8221;1978&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][kraft_content_box heading=&#8221;Challenge \ud83d\udcb8&#8221; desc=&#8221;Many still hesitate to save digitally, treating online banking like spending accounts for the perks and benefits. Revolut needed to drive new savings account signups and shift behavior.&#8221;][kraft_content_box heading=&#8221;Insight \ud83d\udc16&#8221; desc=&#8221;Piggybanks today are more nostalgic than practical. People keep them out of sentiment, not to save.&#8221;][kraft_content_box heading=&#8221;Solution \ud83e\udd11&#8221; desc=&#8221;We asked people to let go. By sending us their old piggybanks, they received \u20ac50 to start saving with Revolut. And their emotional attachment? They can keep it alive via livestream, as we&#8217;re retiring their piggybanks to a real farm where they can check in whenever they want.&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"featured_media":1979,"template":"","portfolio_category":[36,37,39],"portfolio_tag":[21,29],"class_list":["post-1974","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-digital","portfolio_category-film","portfolio_category-print","portfolio_tag-creative","portfolio_tag-soft"],"_links":{"self":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":4,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1974\/revisions"}],"predecessor-version":[{"id":1980,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/portfolio\/1974\/revisions\/1980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=\/wp\/v2\/media\/1979"}],"wp:attachment":[{"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1974"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=1974"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/guivasques.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_tag&post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}