{"id":2063,"date":"2024-01-01T04:42:08","date_gmt":"2024-01-01T04:42:08","guid":{"rendered":"https:\/\/guivasques.com\/?post_type=portfolio&p=2063"},"modified":"2025-11-27T17:57:42","modified_gmt":"2025-11-27T17:57:42","slug":"volkswagen-zen-day","status":"publish","type":"portfolio","link":"https:\/\/guivasques.com\/?portfolio=volkswagen-zen-day","title":{"rendered":"Volkswagen – Zen Day"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces”][vc_column css_animation=”fadeInUp”][vc_empty_space height=”25″][vc_single_image image=”2065″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn”][vc_column css_animation=”none”][kraft_content_box heading_font_weight=”700″ heading=”Problem \ud83d\ude99” desc=”Volkswagen wanted to drive more owners into official service centers on a specific day to boost maintenance and check-ups. “][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn”][vc_column css_animation=”none”][kraft_content_box heading_font_weight=”700″ heading=”Insight \ud83d\udc86\u200d\u2642\ufe0f” desc=”Car maintenance is stressful because we never know what\u2019s wrong. But the moment a mechanic identifies the issue and starts fixing it, the tension drops. Just like when a masseuse finds the knot in your back and releases it. Only then you can finally relax.”][\/vc_column][\/vc_row][vc_row css_animation=”fadeIn”][vc_column css_animation=”none”][kraft_content_box heading_font_weight=”700″ heading=”Solution \ud83e\uddd6\u200d\u2642\ufe0f” desc=”We created “Zen Day“, a one-day wellness retreat for Volkswagens, with special offers and free check-ups. By reframing maintenance into relief and service into a spa experience, the campaign stood out and drove strong awareness for this unique day.”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text font_weight=”`{`object Object`}`”]<\/p>\r\n\r\n