Problem 🚗

IM Group wanted to rebrand its car-rental services to remain relevant in today's market and rival modern brands. The company's most significant advantage was its proximity to the airport, offering a shuttle service to pick up clients on arrival and take them straight to their vehicles. Despite this warm and welcoming hospitality, the brand needed to appeal more to its target: Millennials and Digital Nomads.

Solution 🚘

This rebranding process was an opportunity to transform a car rental brand into a smart mobility company headed for the future named: "WayGo!"<br /> The result was a young and dynamic brand identity that simplified the intimidating task of renting a car in a foreign country.