Milka

Hat-Trick de Sabores

Problem 🍫

Milka, a sponsor of the FIFA Euro 2020, needed to promote three limited editions of MMMAX chocolate tablets during the tournament with a tight budget.

Insight 🏠

During Covid lockdown, there was a real need for family entertainment and happiness. And Milka, as the champion of tenderness, could alleviate this issue and generate some buzz.

Solution ⚽️

We launched the "Milka Hat-trick of Flavours" campaign, providing influencers with special kits containing the new chocolates and a branded foosball table. The result? 450,000 social media cheers for Milka.