Volkswagen
Motel X
Problem 💸
Inflation has been driving customers away from Volkswagen & Seat Service. Tough times have made independent auto repair shops more attractive due to their lower prices, despite lacking the same service quality, original parts, or advanced tools.
Insight 🚙
When car owners choose an independent auto repair shop, they feel a bit scared. These uncertified mechanics typically operate out of dingy garages in questionable neighborhoods and prefer cash-only transactions. Sometimes, entrusting your car to them can feel like stepping into a horror movie.
Solution 🧟♂️
Volkswagen & SEAT Service decided to sponsor Motel X, Lisbon’s Horror Film Festival. Inspired by this, we created a campaign that highlighted the unsettling feeling of choosing independent repair shops. By portraying them as scenes from a horror movie, the campaign emphasized the peace of mind and reliability offered by Volkswagen & SEAT Service, ensuring a drama-free experience.
