Problem 🚙

Inflation prompted a shift towards independent auto repair shops, driving customers away from Volkswagen Service. While third-party options may lack the service quality, technology, and original parts of Volkswagen, their lower prices are too enticing. Volkswagen needed some love and to position itself as the best option for car service and maintenance.

Insight 💒

A lot of newlyweds use the Volkswagen Beetle or Kombi to leave the church after a wedding. Why? Because Volkswagen has become a symbol of longevity and fidelity, two traits of a good marriage. Leveraging this connection we can instill some brand love and loyalty in Volkswagen Service.

Solution 💍

Harnessing the symbolism of love and marriage, we created a campaign that emphasized Volkswagen Service as the ultimate partner for life (when it comes to car care).