Galp x OLA

A chave para o gelado

Challenge 🍦

Every year, Galp and Ola (a.k.a Frigo, a.k.a Walls) partner up around summer time with a nice offer: buy a premium car wash at Galp, get a free Ola ice cream. Because Ola is such a strong love brand, Galp challenged us to create an ad for a car wash, without using a car.

Insight 🔑

Wood stick Ice creams kind of resemble car keys. And in this promotion “the key” to a free ice cream was getting your car washed. Once we stumbled onto to this visual connection, we knew we were onto something.

Solution 🍨

First, we experimented with Midjourney A.I to visualize the concept. Then, we used that as a guide to develop a 3D model. Finally, the Art Director made the Ice Keys look delicious and I slapped a headline onto it that explained the promotion.