Challenge 💸

Many still hesitate to save digitally, treating online banking like spending accounts for the perks and benefits. Revolut needed to drive new savings account signups and shift behavior.

Insight 🐖

Piggybanks today are more nostalgic than practical. People keep them out of sentiment, not to save.

Solution 🤑

We asked people to let go. By sending us their old piggybanks, they received €50 to start saving with Revolut. And their emotional attachment? They can keep it alive via livestream, as we're retiring their piggybanks to a real farm where they can check in whenever they want.