Riberalves
Bacalhau Quer Áudio
Briefing 🐟
Riberalves launched its new ready-to-cook Codfish. Already cut, soaked, and salted. But those who don't know recipes by heart must resort to the internet while cooking, which might result in a sautéed smartphone or fried laptop. And this, unlike Riberalves' Codfish, is not practical.
Solution 🔊
To preserve your gadgets, Riberalves launched a hands-free cooking kit on Spotify: Bacalhau Quer Áudio. The world's first Codcast! Twelve episodes with twelve different recipes that assisted the listener step-by-step, in real-time. And to fill the silence of onion slicing and garlic dicing, we invited twelve famous guests: Simon Freud, Napoleon, Zé do Pipo, and many more.
Results 📻
The media loved our Codcast, and our target audience ate 144 240 seconds of it.
